বৃহস্পতিবার, ২১ নভেম্বর, ২০১৩

Google announced Hummingbird Algorithm – New Google Algorithm Update


Google announced that it has rolled out a new algorithm called “Hummingbird algorithm” about a month ago. It was introduced on Thursday 26 of September by Google.
This new algorithm can give a better result for more complex search queries by its users. This update has affected almost every kind of search queries. But it is more efficient with long term searches or long complex questions. Hummingbird gives more attention to relevancy. It’s focused on the keywords relevancy and high rankings in search engine results.
Google is turning 15 years on Friday 27 September. Instead of cutting cake and celebrating party with Googlers, search engine giant announced the new algorithm ” Hummingbird “ to the press. It is more than a two years gap between two search algorithms as “Caffeine” was introduced in 2010. Most of the webmasters and Googlers were not aware of this big change, but now this is officially introduced.
Effects of Google Hummingbird Algorithm
This new update will affect the long complex search terms in the search results. Google wants to make the searches much user friendly and SEO friendly. Main focus is on maintaining a relevancy in the search term and content of websites. It will give more relevant result in SERPs, as “Hummingbird Algorithm” affects complex and long term queries by users. It has been noticed that, this algorithm has affected 90% of search engine results from the day it was launched. Webmasters were not aware of that there is any update which is rolled over and affecting their site rankings. Even they noticed the changes in the SERPs.
Hummingbird update is introduced by keeping in mind the future searches. Many users are liking to search anything by voice searching. This update also focuses on voice searching, so that users searching anything by voice searching gets a good and relevant result for their query. This is a new trend in the field of future mobile searching. You can read more about this update on article by “tomshardware.com“, i.e. “Google Introduced Hummingbird Algorithm Last Month
According to “tomshardware.com”, Google Search SVP Amit Singhal reports that the Knowledge Graph is now better prepared to answer more questions even when there’s no simple answer. For instance, a user can tell Google to “tell me about Impressionist artists,” and users will see a “card” listing these artists to discover. To switch over to the Abstract bunch, users can simply hit the new “Filter” tool. Comparisons can be done by hitting the “Comparisons” tool.
“In the next couple of weeks, you’ll be able to download a new version of the Google Search app on iPhone and iPad. With this update, you can get notifications across your devices,” he said. “So if you tell your Nexus 7, ‘OK Google. Remind me to buy olive oil at Safeway,’ when you walk into the store with your iPhone, you’ll get a reminder. We’ll also show you Google Now notifications so you’re not late to your cooking class.”
Now the SEO experts should change their strategy to optimize any search queries. This algorithm has affected 90 percent of SERP till now. The new strategy of optimization should keep the first thing in mind that, make sure you are working on long tail keywords and long complex search queries. Otherwise you are going to loose the race of high rankings in Google. Follow some basic SEO tips and improve your web rank in Google.

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