When choosing a search engine optimisation firm you should ask the following questions:
- What are the best rankings or results the company has achieved for high traffic keywords in competitive markets?
For example: it's easy to rank highly for "doncaster plumber" and much harder to rank for a search term like "fitness equipment".
- What is the company's current client retention rate?
- What resources does the company have available to allocate to your project?
- What are the measures of success for your search engine marketing project?