মঙ্গলবার, ১৪ মে, ২০১৩

On Page Optimisation (Optimization) Vs Off-Page Optimisation (SEO)


Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.
Off-Page Optimisation (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
On-Page SEO ChecklistOff-Page SEO Checklist
Alwaysstart with research andtesting
Alwaysstart with keyword research, testing andselection
Title tags
Keywordsin links
Metatags
Linksfrom high ranking publisher sites
ALTtags
One-wayinbound links (not link exchange)
H1tags
Differentkeywords in your link-ads from the same site
URL structure
Gradual link building technology (no growth spikes)
InternalLinking
Relevantkeywords near your inbound link
Content
Deep linking (from multiple pagesto multiple pages)
Keyword density
Targeta large list of keywords (5-500+)
Sitemaps
Linkfrom sites with a variety of LinkRanks
Usability
Trackactive link-ad keywords
Tracktarget keywords
Discontinuecampaigns if ranking does not improve
Expectresults in 12 months
Expectresults in 30 days (MSN) 1-9 months (Google, Yahoo)
Do not make commonon-page SEO mistakes:
Do not make commonoff-page SEO mistakes:
Duplicatecontent
Duplicatekeywords in link-ads
URL variants on the same pages
Site-wide links causing linkgrowth spikes
Off-siteimages and content on-site
Usingon-page SEOs to do specialist off-page SEO
Duplicatetitle tags
Placingrandom links without keywords near your link-ad
Do not use on-page SEOspamming tactics such as:
Do not use off-pageSEO spamming tactics such as:
Hiddentext
Linkfarms (sites with 100+ outbound links per page)
Hiddenlinks
Usingirrelevant keywords in your link-ads
Keywordrepetition
Garbagelinks
Doorwaypages
Linkchurning
Mirrorpages
Hiddeninbound links
Cloaking

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