First Panda and then Penguin update, Google is all set for penalizing the not so good quality sites. Rankings of sites who are following black hat SEO techniques, not following Google webmaster guidelines and mainly the ones who are over optimizing have fallen down.
This has made many marketers to re-think their strategies in an effort to tone down their SEO efforts. But the question arises where to draw the line between optimization and over-optimization.
So to make your assessment easy I have summarized few key factors that Google are likely to consider when evaluating a website over optimization.
Tip 1: Re-Check Your Websites Title TagsIs your Title tag a list of your targeted keywords? Then you are the next victim of Google update. So to avoid that change your spammy looking title tags to something little more readable. Tr
y to keep your title tag character in the limit prescribed in Google guidelines. It is but natural that you will lose some rank by altering your title tag but that is better than getting penalized by Google. Best practice would be to make separate pages for your keyword and then add then in the title tag of the appropriate page.
Tip 2: Do not Stuff Meta Description With KeywordsAs for title tag same goes for the description tag, make it a readable one by human with proper sentence optimized using your keywords. However it description tag does not contribute much in ranking algorithm but still it’s better to be safe then caught by Google.
Tip 3: Get Rid Of Spammy BacklinksGoogle has strictly laid down in all its update that quality of backlinks is more important than its quantity. So if your backlinks are coming from some non relevant sites, spun articles, link farms, or other bad neighborhood then you can be in trouble.
So trackback all the links and remove the ones with poor quality and non relevant content. Or going other way around build more strong profile of good, high quality links from relevant content sites.
Tip 4: Make Links with Variation of Anchor TextIf most of your links are with same exact match anchor text the Google will find you guilty of making automated links. So try to make links manually using variations of your anchor text. Also do not make links of same type and from same site again and again. Try to get variation in link type also. Do not give Google a chance to think that there is something fishy in your backlink profile.
Tip 5: Keep Your Website Footers Neat and CleanMany websites follow the pattern of putting the anchor text links of their internal pages and other not so important pages in their footer. If you are also doing that, stop right now. It’s time to clean your footers now. This looks spammy to search engines. It is advisable to build internal linking structure through your page content. Optimize your page content with the anchor text of other page and hyper link them.
Tip 6: Avoid Duplicate ContentIf you are targeting same keywords on more number of pages it looks spammy to Google. Try to consolidate the pages with similar content. For e.g. a page discussing Cell Phones and another page offering content related to Mobile Phones means the same. This has been done to capture the traffic using the anchor text. Try to combine both use virtually same keywords or anchor text on the same page.
Tip 7: Make Proper Use Of Keyword Density and Keyword Proximity ConceptOptimizing web content with targeted keyword does not mean overstuffing of the keyword in the paragraphs and headers. Properly follow the keyword density according to the content used on the page. Spread your key phrases evenly in your content.
Tip 8: Focus on Effective User ExperienceWhatever strictness Google is following is all to provide good quality of results to the end users. So try to please and satisfy your visitors, it will automatically bring you in Good books if Google. So make concentrate all your efforts in providing effective user experience. Let their visit to your site a satisfactory one. They should be able to find what they came looking for using the keyword they queried in Google.
So if you are the one who has been penalized by Google for over optimization then follows these tips and reduces your casualty to some extent. And the ones who are still not caught by Google can use these to get out of the radar.