Google has tightened its guidelines in an attempt to weed out unwanted
and unethical Internet users who are intentionally misusing Google’s
search engine in an effort to try to manipulate Google search rankings.
for a period of time these practices might have been temporarily
successful at raising a website’s Google rank, they are now cause for an
immediate ban by Google, which can be extremely harmful and very
difficult from which to recover.
Here are some tactics you can use to get on Google’s good side while raising your ranks:
Build Links the Old-Fashioned Way
go ahead and try to build links, both to and from your website. It’s
perfectly acceptable to share links and collaborate with other sites.
This practice generally benefits both parties, as well as offering
alternative information to site visitors. It can be a great way to link
relative content and is actually the main intent of the Internet, as it
aids users in finding the most relevant information quickly.
Use Appropriate Keywords
are the focus of most SEO practices that are used by successful
webmasters to improve search rankings and increase website traffic.
Research keywords that are relevant to your field of interest and use
those keywords where appropriate in your content. This helps Internet
users locate you when they are searching for the type of information
that your site contains.
can effectively be used in titles, categories, tags, meta-data, as well
as their more obvious use in your website content. It’s appropriate and
acceptable to use keywords in sentences in the main text of your
website, as long as the text makes sense and you’re not attempting to
manipulate Google ranking by your overuse of keywords.
Be Aware of Google Rules
very clearly states their guidelines in the webmaster section of their
Internet site. Be sure to familiarize yourself with these guidelines and
follow them very carefully. To ignore or dismiss these guidelines is to
risk being banned from Google search results. A little bit of
prevention can avoid a very harmful and costly mistake.
Strategies to Avoid
Here are those tactics you want to avoid at all costs:
use article spinners to duplicate content, hoping your text will be
varied enough so as not to tip off Google’s radar. This is a clear
attempt to manipulate the system in order to gain ranking, without any
real intent to distribute useful information to your visitors. This is
both unethical and immediate grounds for banning.
multiple websites with virtually duplicate content to increase linking
between your sites and gain Google ranking is an absolute no-no. By all
means, create multiple websites if you have a desire to do so, but make
sure they all have offer unique information that is useful to readers.
example, don’t create 10 sites about product fulfillment and use the
same copy on all of them. If you create and link these too-similar
sites, Google will view this practice as deceptive and manipulative.
is a very useful tool and achieving high Google search rankings can
result in a huge boost to your website’s traffic and visibility. This
can be a very useful strategy in building your brand recognition while
driving revenue and sales. However, if you misuse this tool Google will
ban your site from their search results and this can be difficult to
guest post was written by James who enjoys helping fulfillment business
owners find ways to generate more sales through innovative marketing