Social media is a strong platform for promoting one’s business. You can create hype or trends via social media. Many brands have created social media profiles as an extension of their brand identity. As your business evolves, there comes a point when you need to re brand.
Re marketing is not about company brand modify. If you are looking at it that way, you are merely doing a re-launch of your product not an real re marketing. Re marketing is about modifying your business's lifestyle, objectives (i.e. objective and vision), and concept. It’s like revamping the primary of your product. If you are modifying your production or moving your focus on audience or completely integrating with a non-government company (NGO) then you need to re product as your business's lifestyle and objective modify.
Big changes such as these should also be communicated through your public networking information. Most of your customers check your public networking information more than your real websites since that is where they often almost dangle out. Here are some of the reasons why you need to rebrand your public networking information.
To update your customers :Social media has the largest and most powerful achieve in your client data source. Re marketing is a huge modify that needs as many interaction systems as possible. You need to upgrade your supporters about this by showing the modify in your public networking information. Remember that you are simply upgrading the expansion of your brand identification through your Facebook or myspace and Tweets records. Your main website and other main company security should be the main methods that should be modified first before your public networking information and not the other way around.
To communicate your new goals :Your brand’s new objectives are best showed through public networking. Your public networking information can successfully indicate these new action plans through the reliable publishing of new material related to your re marketing Whether it’s video, design, blog and other material, you need to make use of public networking for getting the news out.that will interest your customers.
To introduce changes in your organization :Social media is a great tool to introduce change in a non-threatening way. People are generally resistant to change. So if your company’s re branding involves not only culture and message change but also visual changes such as logo and tagline change, then social media can help you shift smoothly. You can start by changing your profile picture to something like a question mark or a laconic graphic like “exciting change soon.” You can post teasers, a date for the “reveal” of the re branding, and other engaging promotions that will intrigue your customers.
To gain new followers :With re branding comes the opportunity to gain new customers. Since you are now offering something new, you can pique the interest of potential customers who were not interested with your brand before. You can also ask your existing customers to ask their friends to like or re tweet your re branding content to draw these potential consumers.
To further strengthen your re branding efforts :
Re promotion requires a lot of promotion attempt to be effective. By showing all the re promotion content in your public networking information, you put in a more powerful speech to your promotion initiatives It is simpler to be in the mouth of your clients when you use your public networking information to advertise the re promotion of your business.
You need to keep in mind that there are also re promotion restrictions in public networking. Facebook or Myspace for example, do not allow changes in web page titles if it has suffered more than 200 prefers already. What you can do is sustain this old web page and make a new one. Reviews show that asking people to like a new web page can cause to dropping lovers. However, you need to conversion to a new one gradually so to prevent this you need to sustain both webpages first then progressively put more up-dates to the new web page. You can also put a innovative and attractive protect picture in your old web page that you are shifting to a new web page and place the new Facebook or Myspace URL there. Tweets allows information name change easily and it is instantly modified so you need not fear about it. Find out the restrictions of your other public networking records and see how you can work your way around it.
At the end of the day, it is a precondition to re product your public networking information together with your primary re promotion initiatives. It is the most convenient and quickest way to get the phrase out to your market and your focus on audience.